About the session
In what is now a bygone era, marketing, influencing and communication, as well as releasing external messages about the latest engineering or technology development, were not that complex. Now, with the explosion of social media, ever-increasing multi-channel marketing and a generation of people who 'live online', understanding how to get your message out there effectively is more complex than ever. While most businesses now have a social media presence, many are not realising its full potential. Where do you start? What are the pitfalls and how can you avoid them? The speaker dispels some myths and shares some industry hot-tips. She gives advice on implementing digital marketing strategies for SMEs.
